What’s In Your Cup?, Inc.

The umbrella logo developed for What’s In Your Cup? Inc.

A New Look at Catering
What’s In Your Cup? Inc. found itself in a branding dilemma. Its business had grown to encompass several specialty catering services over the years, and as a result, the old brand was disjointed and didn’t address the unique traits of each service. The company wanted to focus on the fun, unique flavor their services brought to catered events: Mocha My Day, a gourmet coffee bar; Super Cool Smoothie, a smoothie bar; and Lil’ Dipper Chocolate Fountains, a flowing chocolate setup perfect for weddings.

Bringing them all together
All three services had to have a distinct appeal, but had to be similar so cross-sell opportunities could be leveraged. A series of logos were developed that conveyed each service’s fun attitude, and a creative brand look and feel was integrated into a network of 4 sites. One for each brand, and a fourth for the umbrella company.

Logo Series for What’s In Your Cup?, LLC

Each site was set up with a central Content Management system, SEO customizability, and Google Analytics to track and guide future additions to the site. With so much business coming from web searches, these behind-the-scenes additions made the difference between a simple website and a marketing tool that could expand as the company grew.

A site network gave flexibility for the Atlanta catering company | view live