project
The Pig Sty
The Little Barbeque Joint with a Messy Attitude.
Located in the heart of downtown Atlanta on Peachtree Street, The Pig Sty was a modern twist on classic southern barbeque. Two doors down from the Hard Rock Cafe, it was a prime location for creating a one-of-a-kind brand. Great copywriting, unique signage, advertising and interior design came together to create one of the most anticipated restaurant openings in downtown atlanta.
The first several months of a restaurant's opening are critical. Social media and PR strategies began almost a year before the scheduled opening, slowly building buzz to a successful opening. Targeting restaurant and food critic blogs, efforts dubbed The Pig Sty as "the little barbeque joint with a messy attitude."
Three-panel sign option concepts
The unique vertical main sign towered above the city streets
Bib and copywriting concepts
