project
New Beds Showrooms
Elevating the bedding industry.
Let's face it, mattress retailers get a bad rap due to constant "discount" market perceptions. And choosing a bed is made even more difficult by an industry over-saturated with brands and bedding types. If a new mattress retail website was to be successful, it would have to address these industry challenges.
Site currently in production.
The new website for New Beds Factory Showrooms focused on high-end design, putting emphasis on ease of navigation and information-rich content. A consistent, lighthearted tone is used throughout the site to help counter mattress retailer perceptions. The entire site is built in Wordpress with a custom admin for product and page management.
The brand uses lighthearted copywriting to help counter mattress retailer perceptions.
