project
Allure Boutique
Raising the Bar on the Trendy Clothing Market.
What do you do when you open two clothing boutiques—right across the street from each other? You pay attention to your branding and use it to carefully capture two separate consumers. That was the situation for LOFT of STYLE, now in its 5th year of business. This boutique was built around private party and fashion events and catered to 35+ in-town women with a high-end selection of designer clothing.
Looking to build on its success, LOFT of STYLE wanted to expand into another store named Allure, but this time hit the sweet spot of the trendy 25-35 year old female. Jaymus delivered a brand package that helped capture this competitive market and bring an incredible visibility to the competitive boutique market.
Allure was introduced mostly through word-of-mouth, using facebook and social media to back up local marketing efforts. Heavy street presence using signage and window displays helped capture street and foot traffic.
