LOFT of STYLE / Allure

Raising the Bar on the Trendy Clothing Market
What do you do when you open two clothing boutiques — right across the street from each other? You pay attention to your branding, and use it to carefully capture two separate consumer targets. That was the situation for LOFT of STYLE, now in its 3rd year of business. This boutique was built around private party and fashion events and catered to 35+ in-town women with a high-end selection of designer clothing.

LOFT of STYLE, a Women’s Fashion Boutique

Faux finishes and decor translated the brand into an elegant interior at LOFT of STYLE

Allure
Looking to build on its success, LOFT of STYLE wanted to expand into another store named Allure, but this time hit the sweet spot of the trendy 25-35 year old female, with a limited selection of men’s fashion. Jaymus delivered a brand package that helped capture this competitive market and bring an incredible visibility to the competitive boutique market.

The unique styling of the new Allure logo looks to capture the trendy 25-35 fashion market.

Stationery System for Allure

To help bring visibility along the busy street, a series of signage systems were developed, along with interior branding.