Brand Atlanta announced their new tagline at an Atlanta Conventions and Visitor’s Bureau on Oct. 18th. The new tagline “City Lights, Southern Nights” will replace the old, lackluster “Everyday is an Opening Day” slogan in an effort to revive a campaign that has struggled since its inception in 2005. According to the Atlanta Business Chronicle article, Brand Atlanta will use the new tagline to target yuppies and empty nesters nationwide, as well as families a short drive from Atlanta.