Author Archives: Jay

Advertising Agencies Face the Music

Anyone who’s paying attention to business these days realizes that the times are changing. Businesses are under increasing pressure to do more with less as budgets shrink and business leaders look for ways to maximize profits. They’re changing business models and repositioning their priorities in an effort to adapt to the times. Those that don’t […]

A Slap in the Face for Brand Atlanta?

How to Write a Great Creative Brief

5 Benefits of a Great Copywriter

The Hand is Mightier Than the Mouse

Product Design Benefits

A New Era Begins: Google OpenSocial

Inspiration for Guerrilla Marketing

Google Earth, Curiously Strong

The Internet and the 2008 Election